News Broadcasting
News Broadcasters Association seeks GST relief on ads
MUMBAI: The News Broadcasters Association (NBA) has requested the government to either remove or reduce the goods and services tax (GST) on advertisements in par with the print media industry as part of the stimulus package, amid the COVID-19 pandemic in India.
NBA president Rajat Sharma, in his letter to union finance minister Nirmala Sitharaman, said, “Advertisements are an integral and essential part of the business and the main source of revenue for the news broadcasters which has come under severe pressure during this lockdown due to the virus pandemic.”
The NBA statement mentions that ad agencies are putting huge pressure to defer the payments to broadcasters and to allow more time over 60-day credit period; the recovery of bills is going to be hugely challenging, while facing an even bigger task of almost zero income in the next 30-90 days.
“While the news broadcasters are coping with the financial problems of dues’ recovery, we are also facing serious problems of advertising inventory/release orders being cancelled and inventory bookings being than 50 per cent for even the top-rated news channels,” said Sharma.
News channels have gained all-time viewership in recent weeks, as per Broadcast Audience Research Council (BARC) India. However, the exponential rise in viewership has failed to get the ad and inventory sales.
The statement also read, “The news broadcasters have had to take various steps, make alternate arrangements within and outside the premises for newsgathering, reporting purposes. This has resulted in an increase in the operating costs of the news channels during the lockdown.”
Moreover, “Poor recovery and lack of future income would mean that the news broadcasters would have to weather the storm for two-three quarters and hope for a partial recovery towards the end of the financial year,” mentioned the association.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
