Applications
New Yatra.com app launched on Windows 8
MUMBAI: In an attempt to innovate and exemplify the best user experience online, travel portal Yatra.com launched an app on Windows 8 exclusively. The application is a built in feature for all the laptop/computer and tablet users using Windows 8.
This is another effort by the portal to enhance customer satisfaction to justify the company’s message of ‘Creating Happy Travelers’. With this app it aims to further strengthen its relations with the existing customers and attract the new ones by offering them technology at ease of their convenience.
The new app lets the user book a domestic flight instantly removing the tedious process of sifting through a plethora of steps and thus leading to a much simpler and intuitive interface. Once the user logs in, the app will offer to not only book their flight tickets but also check multiple statuses such as viewing the list, modifying a search and finally making the choice.
Yatra.com CEO and co- founder Dhruv Shringi said, “We are pleased to announce the launch of this app on Windows in association with Microsoft and to be the pioneers of next generation technology. We at Yatra believe in creating an edge over competition and build lasting relationships with our customers. With this app we aim to reach out to a wider target group who is technologically updated and prefers a complete autonomy in terms of end-to-end multiple scenarios”.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
