Applications
New Netskope App for ServiceNow modernizes threat and data protection workflows
Mumbai – Netskope, a leader in Secure Access Service Edge (SASE), has announced the release of the Netskope App for ServiceNow, further extending the collaboration between the two companies. Designed to simplify threat and data protection workflows, the app leverages advanced features such as Netskope real-time user coaching to help security operations (SecOps) and incident response (IR) to keep users productive and the business resilient when responding to incidents and alerts.
Today, most legacy secure web gateways limit how IT and security teams can effectively respond to a user request or a threat incident by only allowing admins a binary choice to allow or block access based on a web destination. By leveraging Netskope’s patented capabilities to understand and differentiate the context around user engagement with the internet, the Netskope App for ServiceNow facilitates a number of workflows to automatically create, manage, and respond to events and incidents. As a result, users remain engaged and productive with the business tools they would otherwise be blocked from using, all while reducing the friction between IT departments and the volume of tickets generated by users. The app also supports predefined and ad hoc workflows, giving admins multiple outcomes to choose from, including limited uploads, limited downloads, real-time user coaching, and justification, in addition to allowing and blocking access.
“This latest integration between Netskope and ServiceNow enables customers to go beyond the limitations of solely ‘block’ or ‘allow’ options and respond with a wide variety of continuously updated zero trust outcomes,” said David Willis, Vice President of Technology Alliances, Netskope. “The Netskope App for ServiceNow helps admins manage a large number of findings ranging from ‘patient zero’ threats or a widespread data protection event using Netskope’s context rich data directly from the ServiceNow dashboard. It puts the necessary details into the IT and SecOps admins’ hands to enforce and enable users based on correlated and investigated findings in ServiceNow.”
With the new Netskope App for ServiceNow administrators can now:
. Investigate and reduce time-to-respond to incidents and alerts through ticketing automation and enrichment informed by Netskope
. Manage threats or data protection events with Netskope data directly from the ServiceNow dashboard, thereby reducing alert fatigue and operational costs from time spent toggling between multiple interfaces
. Provide user coaching in real time over email while handling IT service management for any user triggering any type of alert, providing more choices for outcomes, beyond simple allow or block decisions
. Provide near real-time assessment of malware and automatically create a multi-step correlation to highlight and identify ‘patient zero’ during an attack
. Offer immediate lookups for SaaS application data protection posture for over 80,000 applications
“This is an exciting development in our longstanding partnership with Netskope and represents a milestone in our shared mission to automate data privacy and security response workflows for our customers,” said ServiceNow Director of Product Management, Security Incident Response Hareesh Namavarapu. “With Netskope’s insights seamlessly integrated into the Now Platform, our customers can orchestrate powerful security workflows and investigate alerts with greater efficiency for their organization.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
