iWorld
New BBC Instagram filter lets you put yourself on a billboard
MUMBAI: The BBC has launched a new Instagram filter which lets users put themselves on a virtual BBC News billboard. If you use the filter, post a story to Instagram, and tag BBC News with the relevant language service handle (for example, BBCHindi, BBCNewsMarathi), you also stand the chance of being selected to appear on real BBC billboards across India. Selected posts will also be featured on the official Instagram account of the relevant BBC News language service.
This initiative is part of BBC News’ ‘Make More of Your World’ campaign, relaunched in December 2020. The International broadcaster said its audience research has highlighted the optimism and ambition held by young people in India, and this initiative invites them to make more of their world through their own social media.
BBC News marketing manager – Asia Pacific Tejash Kothari said: “This campaign is the first of its kind in India and we are proud to have come up with this unique opportunity. Audiences are at the heart of what the BBC does, and this initiative reflects its ambition to represent all those that come to us for trustworthy, impartial journalism. Through this initiative we are taking our commitment to ‘Make more of your world’ to our audiences in the comfort of their own homes. With the help of this idea we intend to engage with our audience at a deeper level and offer an honest opportunity to be part of our campaign. I invite everyone to join in and be part of our campaign.”
The filters are available in Marathi, Punjabi, Telugu, Tamil and Gujarati languages, besides Hindi as of now. Through this innovative promotion, BBC News aims to make its India IG followers part of its ‘Make More of your World’ campaign.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
