News Broadcasting
New Aditya Birla Group ad to exclusively premiere on Star News
MUMBAI: Just a few months after debuting the Sanskrit Sloka ad, the Aditya Birla group is all ready to unveil the group’s new ad commercial.
The exclusive premiere will be telecast on Star News at 9:00 pm on Saturday, 21 February 2004 and will be on air for four months.
The epic commercial portrays the Aditya Birla Group as a premier global entity. According to a company release, the group, which competes with the best organisations worldwide, has made its mark as one-of-its-kind Indian multinational with an established presence in textile, copper and carbon black markets for over 30 years.
The group, says the release, wished to reach out to a key decision-making audience and hence decided to chose Star News as the ideal platform for the exclusive premiere of the commercial.
Created by VGC – Vyas Gianetti Creative, the commercial shows a young Indian man as the face of the group. He leaps and bounds across continents, defying gravity, carrying the Aditya Birla flag, creating a foothold for himself every step of the way.
The 60-second commercial reflects the melting points of eastern and western
cultures, setting paradigms that meet exacting international standards to
create the unique positioning of the Aditya Birla Group, adds the release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
