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Network18 to spin off Cell18 as a separate company
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MUMBAI: Cell18, Network18 group’s creative division, is planning to establish itself as a separate company, providing services to clients only outside the network group. The Cell, Network18’s specialist promo and packaging unit, will continue making ad films and promos apart from packaging design for outfits within the Network18 group. “Cell18 was already working for clients outside the company. However, now with our capabilities growing day by day, we want to establish Cell18 as a separate revenue generating body for ourselves. Hence Cell18 is migrating to become a company,” said an official source.  |
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The company will be establishing itself as a creative production house, also specialising in brand design and documentary making. “For the past few months we have been producing work for the clients of many top line agencies like Lowe, JWT and Mudra.To understand the revenue generating capacity of the creative division, Cell18 underwent an experimental phase during January, February and March during which it clocked Rs 25 million, making a profit of Rs 14 million. Now that we have expanded across the industry, we want to create Cell18 as a creative production company also specialising in brand design and documentary making,” added the source. |
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Cell 18 hopes to excel in competitive pricing. Hence it has installed in-house equipments. It has brought in 12 FCPs, 40 graphic work stations and two online machines-two smokes and one flint. Thus, starting from the pre-production process till the post-production stage, nothing will have to be outsourced, thereby lowering the entire cost of production. Cell 18 is also venturing into making mobisodes, audio visuals for mobile phones. It will be launching its first mobisode sometime next month. |
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“Web and mobiles are the new interactive media that need to be exploited immensely to reach out to today’s audience. We have already made 20 webisodes (web films) for Pepsi and our latest is the one on IPL’s Kolkata Night Riders. Now we will be venturing into making mobisodes and the first one will be launching next month,” stated Network18 Group Network creative director Zubin Driver. Cell 18 has recently finished making a documentary on Gulbarg Museum in Gujrat for social activist Teesta Setalvad. |
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
