e-commerce
Network Participants bring unmissable Independence Day 2023 promotions on ONDC Network
Mumbai: As the nation approaches another year of celebrating its freedom, Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, is all set to commemorate this Independence Day with its Network Participants bringing a wide range of special deals on multiple brands in many categories. Consumers will be able to access these special deals in categories including Food & Beverages, Beauty & Personal care, Electronics, Social Sector among others, from 12 to 15 August.
Building on many such initiatives in the past, Network Participants are curating an exciting array of promotions for the consumers including offers not only from major brands but also from various MSMEs (Micro, Small and Medium Enterprises).
Enjoy special offers on popular food chains and outlets like La Pino’z Pizza, Tossin Pizza, Biryani by Kilo, Pizza Express, Meat and Eat, Flying Kombucha, Chowman and more. Indulge in self-care with renowned Beauty & Personal Care brands including Bombay Shaving Company, Ajmal & Sons, The Natural Wash, WOW Skincare and Giva, among others.
Upgrade your electronics with top-tier brands like Boult Audio and unlock exclusive deals from grocery participants like Spar, P&G, ITC and UShop. Furthermore, delve into a myriad of indigenous brands from the social sector like Katori Fresh, Shwet India, Central Cottage Industries Emporium, Anubhuti – An Experience, Very Much Indian, Kalpnil Naturals, Ek Katha and Mrignayani MP Emporium.
Consumers can explore all special deals on the ONDC Network via all Buyer Apps including Mystore, Paytm, and Pincode. This Independence Day, mark the patriotic season with big savings and soak in the patriotic spirit with ONDC Network.
As the promotions go live on the Network, ONDC MD & CEO T Koshy said, “Our pride lies in connecting sellers of all kinds – startups, local gems, and established brands directly with consumers throughout the country. As we embrace the ethos of Unity in Diversity, ONDC Protocol emerges as a pivotal unifier, bringing various brands, apps and platforms onto one Open Network, ultimately benefiting every stakeholder by surpassing many traditional ecommerce silos.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
