eNews
Network 18’s Pawan Kumar Sharma joins Josh Talks as business head
Mumbai: Regional content and upskilling platform Josh Talks has appointed Pawan Kumar Sharma as business head. Sharma will be expanding the brand solutions vertical at Josh Talks, while driving strategic partnerships for the platform’s regional languages and new content category channels.
Sharma brings 16 years of experience in branded content, revenue management, and strategic business planning. Prior to joining Josh Talks, he was at Network18 as national head of revenue. He has worked at The Walt Disney Company for 11 years, leading its youth vertical – Bindass. Other media brands that Sharma has been associated with include UTV Action & Movies, Star India, and Reliance Big Entertainment.
“Organisations today are socially conscious and are interested in partnering with platforms that are impactful. At Josh Talks, we are creating content that is inspirational and actionable in 10 regional languages,” said Josh Talks CEO and co-founder Supriya Paul. “In the last few years, we have collaborated with some of the largest organisations namely Google, Meta, and Amazon amongst others on 100+ campaigns to engage with the next billion users. We are excited to bring a seasoned leader like Pawan on board to establish our brand solutions vertical and drive strategic partnerships with like-minded organisations that are leveraging storytelling to create change at the grassroots.”
“Josh Talks’ content reaches an audience that is increasingly relevant for all organisations today – 70 million+ youth from tier 2 and 3 cities who are seeking information and opportunities to do well in life. I am confident that we will be able to find synergies with leading organisations across industries to foster partnerships and also create exclusive content that is relevant and meaningful for the Indian audience,” shared Sharma. “Our larger goal is to give reasons to the youth of our country to be inspired, chase their dreams and contribute to nation-building at large,” he added.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
