News Broadcasting
Network 18 and Microsoft set up analytics centre for 2014 elections
MUMBAI: Just as India enters its first leg of election 2014, Network 18 has announced a partnership with Microsoft India in order to create a Microsoft Election Analytics Centre for its two premiere English and Hindi channels: CNN-IBN and IBN7.
The centre will make use of the software and hardware technologies from Microsoft in order to bring analysis, trends and data visualisation during the general elections. Both current as well as historical data will be used to give election insights that will be powered by data visualisation by a Microsoft partner, Gramener.
Speaking on the development Network18 COO Ajay Chacko said, “General Elections 2014 are possibly the most complex electoral exercise ever undertaken. Technologically enabled tools and skills are required to decode, decipher and analyse the subtle nuances of these elections. We are excited about partnering with Microsoft in this context and leveraging their leadership in technology and analytics. We are confident that this will further add to our legacy of credibility and accuracy in elections programming.”
Microsoft India chairman Bhaskar Pramanik said, “With a billion people gearing up to make their voices heard, there is a lot of data out there that can sometimes be confusing. Using cloud services, big data analysis and data visualisation will help CNN-IBN present that data in a manner that makes sense to the Indian voter, and helps them engage with the election process much more than ever before.”
An ‘Indian Election’ app has been created for viewers to find, search and engage with election data in a unique way. This will be assisted by its online platforms such as IBNLive.com, Firstpost.com and Bing.com. The app can be downloaded by Windows phone and Windows 8 tablet users. Very soon, it will also be available to Android and iOS users.
IBN Network editor in chief Rajdeep Sardesai said, “We are very excited about the partnership with Microsoft India. We have always believed in putting our viewers first and giving them the best we can. This partnership is another step in that direction. Microsoft with its vast expertise in technology and analytics will definitely add value and precision to our programming this election.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
