News Broadcasting
Network 18 and Microsoft set up analytics centre for 2014 elections
MUMBAI: Just as India enters its first leg of election 2014, Network 18 has announced a partnership with Microsoft India in order to create a Microsoft Election Analytics Centre for its two premiere English and Hindi channels: CNN-IBN and IBN7.
The centre will make use of the software and hardware technologies from Microsoft in order to bring analysis, trends and data visualisation during the general elections. Both current as well as historical data will be used to give election insights that will be powered by data visualisation by a Microsoft partner, Gramener.
Speaking on the development Network18 COO Ajay Chacko said, “General Elections 2014 are possibly the most complex electoral exercise ever undertaken. Technologically enabled tools and skills are required to decode, decipher and analyse the subtle nuances of these elections. We are excited about partnering with Microsoft in this context and leveraging their leadership in technology and analytics. We are confident that this will further add to our legacy of credibility and accuracy in elections programming.”
Microsoft India chairman Bhaskar Pramanik said, “With a billion people gearing up to make their voices heard, there is a lot of data out there that can sometimes be confusing. Using cloud services, big data analysis and data visualisation will help CNN-IBN present that data in a manner that makes sense to the Indian voter, and helps them engage with the election process much more than ever before.”
An ‘Indian Election’ app has been created for viewers to find, search and engage with election data in a unique way. This will be assisted by its online platforms such as IBNLive.com, Firstpost.com and Bing.com. The app can be downloaded by Windows phone and Windows 8 tablet users. Very soon, it will also be available to Android and iOS users.
IBN Network editor in chief Rajdeep Sardesai said, “We are very excited about the partnership with Microsoft India. We have always believed in putting our viewers first and giving them the best we can. This partnership is another step in that direction. Microsoft with its vast expertise in technology and analytics will definitely add value and precision to our programming this election.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
