Broadband
Net4India announces registration of .INFO domain names for Rs 650
Net4India, India’s leading and the single largest domain name registration company in South Asia, today announced that their customers can now own a dot INFO domain name. .INFO is the first top level domain after .COM, .NET and .ORG in over a decade and will allow classification of information on the the web.
.INFO is poised to change the way information will be categorised and will allow companies and individuals to classify information further. It will also give an opportunity for corporates to book domains which may not have been available with a .com, .net or .org extension and use it to build their online presence. .INFO is available to corporates and individual’s on a “first come first serve” basis.The other six high-level domains announced are .biz, .name, .co-op, .pro, .museum and .aero.
Speaking on the occasion Jasjit Sawhney, CEO Net4India said: “Dot INFO is truly an opportunity to reach the world wide audience for the next phase of Internet’s evolution. It will help in bringing an element of classification on the Internet making it easier for customers to access information. We expect that out of the two lakh domian names booked this year 15 per cent will be .INFO.”
Worldwide the anticipated demand for domain names is expected to reach over 40 million by the end of 2001, with sustained growth expected for 2-3 years.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
