iWorld
Nesterra backs JioHotstar’s Kaise Banta Hai Season 2
MUMBAI: Nesterra has teamed up with JioHotstar for Kaise Banta Hai Season 2, marking its debut on the streaming stage and the first time an Indian home furnishing brand has fronted a series of this scale. The partnership pushes Nesterra beyond home fashion and into the world of craft, creativity and the thrill of making.
The new season dives into India’s most inventive factories and design labs, tracing the hidden journey from raw material to finished product. Across nine episodes, hosts Helly Shah and Varun Kapoor guide viewers through the country’s most imaginative production floors, revealing the skill, science and sweat behind everyday essentials and iconic Indian brands.
Chief executive and wholetime director at Sutlej Textiles and Industries (K K Birla Group) Ashish Kumar says Nesterra’s backing mirrors its belief in celebrating the process of creation, calling the series a vivid showcase of the art and precision that fuel India’s makers.
Shah says the show is an eye-opener into the innovation powering daily life. Kapoor calls it a tribute to India’s industrial and creative nerve, a blend of human effort, design and technology working at full tilt.
Created and produced by DigiKore Studios and presented by Nesterra, Kaise Banta Hai Season 2 is now streaming on JioHotstar, and it ends with a punch, promising viewers a front-row seat to India’s craft in full flow.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
