News Broadcasting
NDTV Profit launches new show ‘World Business’ with John Defterious as host
MUMBAI: NDTV Profit is launching a new business news programme called World Business, to be hosted by CNN Business News former anchor and editor John Defterious.
Presented by NDTV Profit and UK based Fact Based Communications (FBC), the programme will profile world business leaders and feature in depth analyses of business trends world wide.
The first episode of World Business will be telecast on 3 June at 10 pm with a repeat telecast on 4 June at 8 am.
World Business will be targeted at C-class executives, senior managers, government officials and leading opinion formers in India and globally.
This weekly half-hour business programme will include segments such as Tech Watch, a feature which looks at how companies are utilising technology to maintain competitiveness in today’s day and age. The other unique regular feature will be the segment Business of Sport, profiling the money and business strategies behind sports.
The World Business team comprises business correspondents, reporters and contributors from across Europe, Asia, the US, Middle East and Africa.
NDTV Profit managing editor Vikram Chandra said, “NDTV has always sought to provide quality content programming for its viewers. Bringing one of the most widely watched global business shows on our platform is in keeping with our channel’s commitment to offer more value, in depth analysis and the latest in international business news.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
