News Broadcasting
NDTV Media appointed airtime sales rep for Mi Marathi
MUMBAI: NDTV Media has been appointed as the exclusive airtime sales representative for the soon-to-be-launched Marathi channel, “Mi Marathi” from the Adhikari stable. It will be responsible for all revenue generating efforts for the channel.
“This venture is the first step towards our entry into the regional space. With more and more niche and special interest channels taking market share, regional markets will witness an exponential growth. We believe that with the majority of the population speaking Marathi, the size of the Marathi regional market advertising pie will cross the Rs 120-crore mark by the year end. We are delighted and proud to be associated with Mi Marathi channel”, said NDTV Media CEO Raj Nayak.
Markand Adhikari in an earlier interview to Indiantelevision.com had revealed that the channel which has been in the docks for a while would be launched in February.
The baseline of MI MARATHI is “Aaplya Manasachi Aapli Vahini”, a channel by the Son of the Soil. Sri Adhikari Brothers have in the last 20 years, produced more than 2000 hours of Marathi programming for DD Sahyadri and Doordarshan’s national network.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
