GECs
NDS, CyberLink to deliver TV entertainment to PCs
MUMBAI: NDS, the leading provider of technology solutions for digital pay-TV, and CyberLink, a world leader in digital home software solutions, have partnered to integrate NDS VideoGuard PC technology with CyberLink’s PowerCinema home entertainment solution for PCs.
PowerCinema supports full TV services including live broadcast channels, digital video recording (DVR) functions, Electronic Program Guides (EPGs), secure content downloads, on-demand services, and Video-on Demand (VOD). By integrating the NDS VideoGuard® technology, PowerCinema enables operators to expand their services to PC owners, and extend their market reach.
The VideoGuard PC solution uses hardware-based security and a USB VideoGuard Key™ to provide a secure way of extending content usage rights beyond the set-top box. The VideoGuard PC solution ensures that you can extend your existing services such as broadcast TV and VOD to PCs. It also maintains secure storage for the ultimate solution of content protection convergence.
“Our partnership with such a ubiquitous PC technology as CyberLink PowerCinema presents a win-win situation for our pay-TV operator customers, PC vendors, and consumers”, said Joseph Deutsch, Vice President of Product Marketing, NDS. “Because VideoGuard combines CA and DRM to protect TV services as well as the licensing and content rights, operators can rely on secure content transfer between DVRs, PCs, and Portable Media Players (PMPs). Users can therefore enjoy their high-definition content on their PCs along with the flexibility to move it to PMP devices or CDs without compromising the content owner’s rights.”
Alice H. Chang, CEO of CyberLink added: “CyberLink PowerCinema offers a complete TV solution for enjoying high-definition digital TV from satellite, cable and IPTV service providers. By working with NDS to integrate VideoGuard PC, we now support the world’s leading conditional access technology for premium pay-TV content. This collaboration delivers an extremely valuable solution for PC companies and pay-TV operators who can now expand TV’s reach onto a new PC platform within the digital home.”
“We are delighted to integrate VideoGuard PC into PowerCinema” continued Chang. “We have decided to partner with NDS, a company that has the industry’s best track record for conditional access and digital rights management. This ensures that pay-TV operators will see our “Cyberlink inside” PCs as a natural extension to their network and provide subscribers the freedom to enjoy the best services and content beyond the living room”.
This solution for the PC market follows NDS’s earlier integration of VideoGuard Mobile and Electronic Service Guide (ESG) with CyberLink’s Mobile DTV player, enabling any pay-TV operator to provide a true end-to-end secure multi-platform, multi-network service.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
