iWorld
NBL signs five-year deal with VEQTA
MUMBAI: The National Basketball League (NBL) has signed a five-year deal with the Indian digital sports network VEQTA to increase its international footprint.
VEQTA is a digital platform dedicated to streaming live sport and providing video-on-demand sports content on smartphones. The long-term agreement sees VEQTA gain exclusive rights to stream all NBL games in India up until the 2020-21 season.
NBL general manager Jeremy Loeliger said, “They are a young ambitious digital company that is taking an innovative approach to digital sports broadcasting. They also have a pedigree of amazing success in this space.”
“Just like Australia, India is a sports mad country and by partnering with VEQTA we have a fantastic opportunity to take the NBL to yet another one of the biggest sports markets in the world.”
Loeliger also said that in addition to loving their sport, Indians love their technology. “There are currently in excess of 300 million smartphone users in India and, by 2020, this figure is set to grow a staggering 260 per cent to 800 million users. The opportunity to engage with India’s large, knowledgeable sports loving public is something the NBL is very excited about,” he said.
VEQTA co-founder and director, Gaurav Gill, is similarly enthusiastic about how digital technologies can foster a better viewing experience and allow sports like the NBL to grow a substantial following in India.
“Basketball is the number one school sport in tier 1 & 2 cities in India and has a very strong following in the young urban audience. National Basketball League (NBL) is one of the most popular and well known brands in the world of basketball and we are delighted to be partnering with them to bring NBL action to the growing base of basketball fans in India,” he said.
“Indian sports fans have a growing appetite for high quality global sports content and VEQTA is committed to bringing them the best content from around the world.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
