News Broadcasting
NBC Universal unveils new division to boost digital media
MUMBAI: NBC Universal has formed a new business unit, the Technology Growth Center (TGC), within the media giant to focus on new business opportunities in digital media. NBC Universal has tapped Darren Feher, the company’s chief technology officer, to run the group.
Feher will be reporting to NBC Universal’s technology and operations division president and chief information officer of Media Works John Eck.
“Today, consumers want to enjoy media any time and any where,” Eck said. “The TGC will help fulfill this demand by providing the necessary technology to foster a greater variety of distribution methods.”
The new division will coordinate NBCU’s approach to technology across the company’s various distribution channels.
TGC is organized into four divisions: Technical Product Development, developing technology in the areas of broadband, iTV, electronic-sell-through, mobile and wireless, DVRs and gaming; Policy, Strategy and Standards, focusing on increasing the influence of NBC Universal’s industry positions among standards consortia and in Washington; Emerging Technology and Research, working with GE’s Global Research Center and universities; and Anti-Piracy Technical Operations, with an emphasis on forensic watermarking, cracking down on Internet piracy, and raids and investigations, stated a media report.
The division has already developed the technology that allowed NBC Universal to digitally send its TV content to Apple for distribution on iTunes, eliminating the need for digital beta tapes. Other TGC projects underway include DVD point-of sale activation, forensic watermarking, new peer based distribution technologies, download-to-own technology, DRM standards and automatic closed captioning.
The TGC has also launched several interactive television projects, including a service that enabled DirecTV, EchoStar and Time Warner Cable subscribers to access medal counts, athlete biographies and news during broadcasts of the Winter Olympics in February. More recently, the TGC has facilitated online voting in several NBC shows, including Deal or No Deal.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
