News Broadcasting
NBC Universal signs P2P VOD deal with World Media
MUMBAI: US media conglomerate NBC Universal and Wurld Media, the creator of the legitimate Peer to Peer (P2P) service Peer Impact, have announced an agreement that will make Universal movies and NBC Universal TV events content available to Peer Impact customers on demand.
This agreement marks the first ever license of major studio content to a legitimate P2P service. Titles will be available for rental for a 24-hour viewing period after purchase. NBC Universal chairman and CEO Bob Wright says, “NBC Universal has a long history of embracing technology to better serve our viewers. This agreement is a significant step forward in our goal to capitalise on the myriad possibilities of new digital-media services, in a way that allows us to safeguard our content from illegal distribution.”
Peer Impact says that it offers its users a secure, high quality environment for rental and purchase of digital content, including music, video games, and with this announcement, for the first time, major film and television event titles. For the benefit of its users, all content is placed on the P2P network by Wurld Media -no unauthorized content can be introduced on to the network.
As with all digital content that is traded over Peer Impact, users will earn Peer Cash for their participation in distributing videos on the network and for recommending video purchases to others. Peer Impact’s technology allows members to earn cash back for acting as ‘paid redistributors’ of content purchased over the network. Users simply leave their computers on, and if they are selected as a source of fulfillment for purchases on the network, they receive Peer Cash that may be used toward future purchases.
On demand movies from the Universal film library include Oscar winning films Ray and The Motorcycle Diaries; recent titles such as Meet the Fockers and The Bourne Supremacy as well as upcoming premieres of The Skeleton Key, Cinderella Man and The Forty Year Old Virgin. Specials and stunts include Jerry Springer: Uncensored, 5th Wheel and Blind Date franchises; family-friendly programming like Kicking & Screaming, the Balto series and The Land Before Time.
This announcement is the latest in Peer Impact’s licensing and distribution arrangements. Peer Impact recently launched the first multimedia version of their service, which introduced over 1000 video games to the service and has bolstered its music catalogue to include not only all major music labels but the largest independent labels as well.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
