News Broadcasting
NBC Universal laughs with broadband comedy channel
MUMBAI: US media conglomerate NBC Universal has launched a comedy broadband channel DotComedy at www.dotcomedy.com.
NBC Universal Cable Entertainment president Jeff Gaspin says, “The launch of this new digital brand is an important milestone for us. NBC Universal has built a great history of comedy from late-night to ‘must-see TV.’ DotComedy is a digital extension in the same tradition. Comedy is one of the most successful genres on the web and this broadband channel will appeal to the advertisers’ targeted demos.”
The focus of the programming on the new channel will be original, web-exclusive material developed specifically for DotComedy. The broadband channel will also feature content from NBC’s legendary late-night shows, including the first ten years of David Letterman’s late night career – NBC’s Late Night with David Letterman along with Saturday Night Live, The Tonight Show with Jay Leno and Late Night with Conan O’Brien.
Sitcom fans will find vintage material mined from the NBC Universal television library, featuring the HBO series Dream On, Leave It To Beaver, The Munsters, Coach and Significant Others. DotComedy will also be home to a wide selection of stand-up, sketch material and viral videos.
Additionally, DotComedy will give users an opportunity to showcase their own comedic talents by providing them with a virtual stage on which the site will feature user-generated content.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
