News Broadcasting
NBC to provide video asssets to MeeVee Inc.
MUMBAI: MeeVee Inc., the developer of personalized programming search and recommendation engines, has signed a strategic agreement with the NBC Television Network. Under the terms of this deal, the NBC Television Network will provide video clips of its shows to be made available on the MeeVee program guide at http://www.meevee.com.
The video assets acquired from the NBC Television Network will help MeeVee deliver on its strategy to become the premium provider of innovative television search by enabling an integrated multimedia experience for NBC Television Network programming. By providing content to MeeVee, the NBC Television Network will benefit from extended audience exposure to its expansive programming offerings, states an official release.
“In addition to exposing our programming to new viewers, MeeVee can also provide loyal viewers added value and enjoyment by allowing them to quickly navigate through NBC programming and locate the exact program information they want with ease and speed,” NBC Universal Television, Interactive Development, V-P Steve Andrade said.
“Building relationships with premier media partners like NBC is an essential part of the MeeVee corporate strategy. To provide consumers with the best possible TV and video search capabilities, we need to deliver comprehensive TV video search listings and recommendations with multimedia capabilities,” Meevee Inc. V-P of Affiliate Sales Matthew Cullen said.
With the addition of NBC, more than 300 strategic media partners currently provide content to Meevee.com.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
