News Broadcasting
NBC to do interactive initiative to cross promote Olympics and ‘The Apprentice’
MUMBAI: US broadcaster NBC and Mark Burnett who created the business based reality show The Apprentice have joined forces to create a promotion for the show.
Viewers can vote on NBCOlympics.com for one of 12 US Olympians competing in the 2006 Olympic Winter Games to become a future candidate on season six.
For the first time in the history of the show Burnett has opened the casting to the viewers and at an Olympic level. NBCOlympics.com, America’s online home of the Torino Games, isl conducting the voting in conjunction with the Opening Ceremony and concludes after the Closing Ceremony on 26 February. The winning Olympian will join the other candidates in Los Angeles.
The host of The Apprentice real estate tycoon Donald Trump says, “We are thrilled to have an Olympian in our midst. And while we’ve let the viewers do a hiring…I’m still doing the firing. So we’ll let the Games begin this fall”.
Burnett says, “There is no bigger promotional platform than the Olympics. I am honoured that NBC is utilizing one of its most cherished and powerful assets to help drive buzz for ‘The Apprentice’ brand. This promotion marks the first time I’ve ever invited the public to select a cast member for one of my shows. Our ‘Olympic’ Apprentice coupled with filming in Los Angeles will make for a fantastic sixth season.”
NBC Olympics president Gary Zenkel says, “One does not reach the Olympic Games without enormous drive, perseverance, ambition and a willingness to take a risk; traits required of business leaders. We are excited to have NBCOlympics.com host the voting and to deliver the first candidate to season six of The Apprentice.”
The 12 athletes represent a variety of Olympic sports, from skeleton, snowboarding and ice hockey to speed skating.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
