News Broadcasting
NBC renews ‘The West Wing’ for 7th season
MUMBAI: The West Wing has been re-elected to a seventh term by NBC. The White House drama will return for the 2005-06 season. In India the show airs on Zee English.
NBC has also extended the hospital drama ER for two more years through the 2007-08 season. NBC Entertainment president Kevin Reilly said, “The continuing quality and popularity of these series make them the mainstays of our year-to-year schedules. Coupled with our innovative current development plans, we feel we have the right mix of returning and fresh, new breakout hits for a promising 2005-06 schedule.”
NBC has been facing a tough time of late. The February sweeps put it n fourth spot. The broadcaster states that ER is currently tied with The Apprentice 2 as NBC’s top-rated series among adults 18-49 and the season’s number six series overall. ER is averaging a 7.8 rating, 20 share among adults 18-49 and 16.5 million viewers overall for the season.
Even though it failed to make an impact on the ratings charts Joey the Friends spinoff with Matt LeBlanc, will return for a second season. Although The West Wing’s ratings have slipped, Reilly maintains that it continues to draw the kind of affluent audience sponsors want.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
