News Broadcasting
NBC, Clear Channel tie up for next 5 Olympics
NEW YORK: NBC, America’s Olympic Network and Clear Channel Advantage, a division of San Antonio-based Clear Channel Worldwide, announced a marketing alliance for the next five Olympic Games, last week.
The agreement begins with the 2004 Olympic Games in Athens and extends through the 2012 Olympic Games, to be held in a host city yet to be determined.
The joint announcement was made by The NBC Agency co-president John Miller and Clear Channel Advantage president Don Howe last Wednesday.
The partnership pairs the US’ number one television network with the largest radio broadcaster and leading live entertainment producer.
Clear Channel Advantage develops, sells and executes media-marketing initiatives intended to help advertisers reach active and on-the-go consumers.
NBC is planning to present 24-hour, around-the-clock coverage of the 2004 Olympic Games utilizing all five NBC-owned networks: NBC, MSNBC, CNBC, Bravo and Telemundo. The company holds the exclusive U.S. broadcast rights to the Olympic Games through 2012, which include Athens in 2004, Torino, Italy in 2006, Beijing in 2008, Vancouver in 2010 and the Summer Games of 2012.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
