News Broadcasting
NBC, Clear Channel tie up for next 5 Olympics
NEW YORK: NBC, America’s Olympic Network and Clear Channel Advantage, a division of San Antonio-based Clear Channel Worldwide, announced a marketing alliance for the next five Olympic Games, last week.
The agreement begins with the 2004 Olympic Games in Athens and extends through the 2012 Olympic Games, to be held in a host city yet to be determined.
The joint announcement was made by The NBC Agency co-president John Miller and Clear Channel Advantage president Don Howe last Wednesday.
The partnership pairs the US’ number one television network with the largest radio broadcaster and leading live entertainment producer.
Clear Channel Advantage develops, sells and executes media-marketing initiatives intended to help advertisers reach active and on-the-go consumers.
NBC is planning to present 24-hour, around-the-clock coverage of the 2004 Olympic Games utilizing all five NBC-owned networks: NBC, MSNBC, CNBC, Bravo and Telemundo. The company holds the exclusive U.S. broadcast rights to the Olympic Games through 2012, which include Athens in 2004, Torino, Italy in 2006, Beijing in 2008, Vancouver in 2010 and the Summer Games of 2012.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
