iWorld
Nazara’s Kiddopia teams up with Hasbro to bring PJ Masks heroes to early learning app
MUMBAI: In a marriage of tiny heroes and tinier thumbs, Nazara Technologies’ award-winning educational platform Kiddopia has struck a deal with toy titan Hasbro to inject the wildly popular PJ Masks characters into its digital playground for pre-schoolers.
The partnership will unleash a battalion of exclusive activities featuring the pint-sized nocturnal crusaders—Catboy, Owlette and Gekko—designed to blend entertainment with education in what promises to be a pedagogical romp for the under-five set.
“We are thrilled to partner with Hasbro to bring PJ Masks to Kiddopia,” effused Kiddopia chief operating officer Dhaval Sheth. “Our mission is to make learning fun, and by integrating these beloved characters into our platform, we are creating an exciting new way for kids to explore, learn, and play.”
The fresh content will include interactive mini-games bolstering early maths and literacy, creative storytelling adventures, and problem-solving challenges that champion teamwork—all wrapped in the irresistible PJ Masks universe that has children worldwide donning makeshift capes at bedtime.
Hasbro senior vice president of business affairs Nick Mitchell remarked: “PJ Masks has captivated young audiences worldwide, and we look forward to bringing these heroic adventures to the Kiddopia app. This partnership aligns perfectly with our goal of delivering engaging, high-quality play experiences across multiple platforms.”
The digital heroics will commence later this year, available to all subscribers on both iOS and Android platforms.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
