Documentary
National Geographic’s ‘Mega Icons’ chronicles Keshav R. Murugesh’s global IT-BPM revolution
Mumbai: Known for decoding India’s most iconic minds and highlighting their inspiring stories, the latest edition of National Geographic India’s award-winning series – Mega Icons, is all set to bring forth the journey of Keshav R. Murugesh, who redefined success and revolutionised the business process management (BPM) industry, with WNS as its beacon. The documentary titled, ‘MegaIcons: Keshav R. Murugesh’ premieres on 17 August 2023, at 8 PM on National Geographic Channel.
The film meticulously traces the life of Murugesh, commencing from his days as a young entrepreneur selling TV sets with his father in his teens to nurturing a passion for cricket and pursuing his professional journey. The documentary unravels the mind and the journey of a leader who disrupted the Indian IT-BPM market to solidify its global dominance. Through extensive interviews, immersive videos, and captivating recreations, the film unveils Murugesh’s exclusive, never-before-seen world. Viewers will gain insights into the story of this extraordinary leader’s resilience, determination, and triumph, leaving a remarkable mark on the business landscape.
“Our acclaimed Mega Icons franchise was created with an aim to bring forth thought-provoking and insightful stories of successful personalities, helping our viewers to understand their path to success through a scientific lens. We decode the choices they made which have put them on the path to glory. Combined with our powerful style of storytelling, we aim to enlighten and motivate our viewers with the success stories of some of the inspiring corporate leaders like Keshav R. Murugesh,” said a National Geographic spokesperson.
“It is an honour to be featured on a prestigious channel like National Geographic and to have them retell my story through Mega Icons. The film chronicles the defining moments that have shaped my journey over the decades as well as the trajectory of WNS’ remarkable growth and its rise as a bellwether of the global IT-BPM industry. My only message to any aspiring leader watching this is, “believe in yourself and pursue your dream relentlessly,” said Keshav R. Murugesh, Group CEO, WNS. “Also, remember, you are a true leader when you surround yourself with people smarter than yourself!”, he added.
MUMBAI: Faster than a speeding bullet and slicker than a pit stop Superman just joined Formula E. In a thrilling fusion of comic book cool and racetrack grit, Lola Cars has joined forces with Warner Bros. Discovery in a strategic partnership that brings superheroes to the circuit. And they’re not easing into it, a Superman-themed race car will blaze onto the track for the Berlin E-Prix this weekend.
The Lola Yamaha ABT Formula E team’s T001 car, driven by Zane Maloney and Lucas di Grassi, will sport an electrifying blue, red and yellow livery, complete with the iconic Superman shield. Even the drivers will suit up literally in race gear inspired by Clark Kent’s legendary alter ego.
Timed with the 11 July theatrical release of DC Studios’ Superman, the stunt marks the start of a long-term collaboration between Lola and Warner Bros. Discovery, who will co-create content around Lola’s motorsport ventures and bring sponsor stories to life across platforms.
But this isn’t just about eye-catching liveries. The partnership also includes integrated sponsorship opportunities, with WBD joining hands to help monetise and maximise exposure through enhanced media packages.
“This is more than a one-off activation,” said Lola Cars chief commercial officer Keith Smout. “It’s a new model for sports-marketing synergy where the track meets the theatre, and content fuels the connection.”
WBD, GVP global sales Patrick Maitrot added, “By pairing the power of Superman with the speed of Formula E, we’re engaging fans in a whole new way using our unrivalled IP and Lola’s racing prowess to tell stories that leap off the screen and onto the track.”
The Superman livery will light up both rounds of the Berlin E-Prix at Tempelhof Airport. For Formula E fans, it’s a visual treat; for Superman fans, a fast-track teaser; and for both brands, a bold play in content-fuelled fandom.
Superman, directed by James Gunn and produced by Peter Safran, is DC Studios’ first feature film and will hit cinemas in the UK and Ireland on 11 July 2025. Meanwhile, Formula E action continues to stream across TNT Sports, Eurosport, discovery+ and HBO Max, with WBD holding exclusive coverage rights across Europe.
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