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I&B Ministry

National Cine Museum only if it attracts aficionados: House panel

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NEW DELHI: Noting that the National Museum of Indian Cinema in Mumbai is expected to be completed by July this year, a Parliament Committee wants the Information and Broadcasting Ministry to get a response and feedback of the industry as to how far it is successful in attracting film fraternity and also those interested in films, through exhibitions, workshops, seminars and interactive sessions.

The Museum has been built in the premises of the Films Division complex on C D Deshmukh (Peddar) Road.

The Parliamentary Standing Committee on Information Technology which also examines issues relating to MIB noted that an amount of Rs 286.9 million had been allocated under the Scheme of the Museum which was increased to Rs 343.9 million at revised estimate stage but the Ministry incurred an expenditure of Rs 286.9 million.

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The Committee was informed that the project is near completion and the Ministry was hopeful of utilizing the balance funds during the current financial year 2016-17.

The budget for the year 2017-18 under the Scheme has been reduced as the construction work has already been completed and curation is underway.

A historical building Gulshan Mahal has been renovated in the first phase as part of the National Museum project and the second phase of the Museum consisting of two Cinema Halls, Museum office, Exhibition spaces and Food Court are coming up in the new building block.

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When operational, the NMIC will provide a store house of information and help film makers, film students, enthusiasts and critics to know and evaluate the development of cinema as the medium of artistic expression.

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I&B Ministry

Doordarshan, ICCR sign MoU to boost global reach of Indian culture

Pact taps TV, radio and digital platforms to take cultural content worldwide

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NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.

The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.

Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.

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The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.

A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.

Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.

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The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.

As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.

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