GECs
Nat Geo airs docu on air traffic controllers
MUMBAI: Ever wondered about the ease with which we travel by air, without the added concern of traffic or safety? Ever wondered how some of the busiest airports in the world bid farewell and simultaneously welcome thousands of people in the same breath? Ever spared a thought for the person responsible for the safety of millions? Well there’s more to the mere thoughts than meets the eye. National Geographic Channel (NGC) takes its viewers on an eye-opening journey into the world of Air Traffic Control with its half-an-hour special show titled Inside ATC that premieres on 10 November at 6:00 pm.
National Geographic and FOX International Channels VP marketing Debarpita Banerjee said: “With each of our shows, we try to get our viewer to reflect on the world around them with a fresh perspective – a perspective that challenges them to think more, know more, engage more. With Inside ATC, the viewer gets a never-seen-before insider’s access to the hectic world of Air Traffic Control. With this half-an-hour special, our viewers would catch a glimpse of the time and effort that goes into guaranteeing the safety of all those who are air-bound.”
Known for its innovative content and programming that inspires viewers to broaden their imagination and think out of the box, NGC, in association with the Airport Authority of India, gives viewers yet another riveting show that captures the world of Air Traffic Control in India. The half-an-hour special coverage tells the story of a dedicated team of controllers, stationed at 80 control towers across India, with a single agenda on their mind – avoiding mishaps at any given point of time, be it in air or on the ground.
AAI chairman V P Agrawal said: “The Airports Authority of India (AAI) is entrusted with the responsibility of creating, upgrading, maintaining and managing civil aviation infrastructure, both on the ground and air space in the country. With Inside ATC, we are glad to provide viewers a close look at the functioning of the ATC; and showcase the dedication and precision with which these controllers function. AAI is proud to be associated with the country’s leading infotainment channel – National Geographic Channel – to develop and present this special show.”
GECs
Sony Pictures Networks India pulls off a slick April Fool’s Day prank and we can’t keep calm
The broadcaster dangled a fake “confidential” leak across a ten-slide carousel, reeling in curious followers before delivering the punchline
MUMBAI: Sony Pictures Networks India had a little fun with its audience on Tuesday. The broadcaster posted a ten-slide Instagram carousel that opened with a bold red “CONFIDENTIAL — For internal use only” cover slide, tagged with its Go-Beyond branding, and the cryptic caption: “In light of recent developments, we felt it was important to address this subject.”
What followed was a masterclass in slow-burn trolling.
Slide by slide, the post built the tension methodically. There had been “a lot of chatter,” it warned. Some of it had “confused” people; others had “strong opinions.” The company was “not planning to address this publicly yet,” it teased, before conceding that “things seem to be moving faster than expected.” By the midpoint, the carousel was practically daring followers to keep swiping and they obliged, hunting for the scoop, connecting dots that, as the post dryly noted, “may or may not exist.”
The final slide landed the blow. “And right now, they realise this is just an April Fool’s Day prank.”
The post carried the hashtags #SPNI, #GoBeyond and #TellStoriesBeyondTheOrdinary, a neat reminder that the whole exercise was, in itself, a piece of brand storytelling.
No leak. No announcement. No bombshell. Just Sony, very much in on the joke.
