News Broadcasting
NASA and HDNet announce HDTV broadcast partnership
MUMBAI: NASA and HDNet have joined together to provide high definition TV coverage of space shuttle launches through 2010. The agreement ensures the remaining shuttle lift-offs and landings at NASA’s Kennedy Space Center in Florida will be broadcast in the highest quality television format available.
NASA administrator Michael Griffin and HDNet chairman and president Mark Cuban will discuss formal details of the agreement during a news conference on 6 April in Colorado.
“We appreciate the financial investment and technical expertise HDNet has brought to the table to help us reach audiences interested in this next generation of television,” Griffin said.
HDNet will broadcast the flights in high definition TV, known as HDTV, which has at least twice the resolution of standard television formats. HDNet also will provide the agency a standard broadcast signal of launches for use by media networks and NASA TV. When possible, it will air HDTV coverage of NASA’s expendable rocket launches on its network.
“This is an exciting deal for HDNet. Every shuttle launch is a unique and historic American experience. For the next four years, the place to watch this full live broadcast experience in high-definition will be on HDNet. We are proud that NASA has partnered with HDNet for this important role,” Cuban said.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
