News Broadcasting
Mytho major Creative Eye plans social feature film
Feature films seem to getting the better of television software production houses.
The latest to bite the 70 mm bait is Creative Eye, which is producing its first ever feature film. To go on the floors in a couple of months, the flick will be a social film. While the concept has been in the pipeline for some time now, the details regarding the cast and crew are yet to be finalized, says Creative Eye executive director Wg Cdr D Dass.
The production house currently also has a 3D mythological feature film in the works, but is awaiting the required effects from overseas companies, he says. “Films are the natural corollary of TV serials,” Dass explains the company’s foray into the world of films. TV serials however will continue to remain Creative Eye’s forte, with a slew of fresh shows scheduled to start on old faithful Doordarshan post October 2002. Also in the planning stage is ‘Super Kid’, a 3D serial that will a first on Indian television. The show however is still in the ‘experimentation’ stage, says Dass.
Creative Eye’s library comprises of nearly 1,500 hours consisting of mythological serial, film based serials, socials, comedy, suspense thrillers and talk shows, valued by Price Waterhouse at Rs 340 million. The company also holds multiple telecast rights for three to five years of approximate 72 Hindi feature films, which can be re-cycled on all Doordarshan terrestrial channels .
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
