iWorld
MX Player launches interactive film ‘Balcony Buddies’
Mumbai: Entertainment app MX Player in association with Amazon, exclusively premiered its second interactive film ‘Balcony Buddies’ to celebrate Friendship Day on 1 August. The film is an extension of e-tailing giant’s ‘Har Pal Fashionable’ campaign.
The film starring Aisha Ahmed and Amol Parashar is about an accidental friendship between two strangers in lockdown who have only one thing in common – a balcony facing each other, and it celebrates their lockdown friendship like never before. It allows viewers to make fashion choices for the characters and even decide the course of the story. The merchandise can simultaneously be purchased on Amazon.
“With interactive video, MX has enabled personalising the story to each individual user’s preferences. We are putting the user in control of exploring multiple forks in the story – by generating user curiosity with multiple ‘what-if’ moments that deliver non-linear storylines,” said MX Player, SVP-product, Sidd Mantri elaborating on the product innovation. “We’ve fundamentally disrupted video as a story-telling format that’s remained linear for 100+ years since its invention in the late 19th century.”
Speaking about the association with Amazon, MX Player’s head of brand partnerships, Pankaj Malani added, “There is an appreciation for brands that invest in content and innovate with their storytelling in order to break through the clutter. We’re delighted to have had this opportunity to collaborate with Amazon to bring alive their ‘Har Pal Fashionable’ campaign in this MX special interactive film. Content today needs to add value and entertain the viewers, and with initiatives like these, we aim to seamlessly integrate the brand voice with content making it a wholesome experience for our large audiences. ”
https://bit.ly/BalconyBuddies
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
