iWorld
MX Player crosses one billion downloads on Google Play Store
Mumbai: OTT streaming platform MX Player has crossed one billion downloads on Google Play Store over two years after its launch.
According to data, there are only 15 non preinstalled apps, worldwide, that have more than one billion downloads (70 apps if default Google Apps on Android are included).
MX Player has over 280 million monthly active users in India and features alongside Netflix, Twitter, Instagram, Snapchat, TikTok, and Spotify as one of the apps that has more than a billion downloads.
It ranks in the same league as Microsoft Word, Skype, ShareIt, and popular games such as Subway Surfers and Candy Crush Saga.
“We are very excited to have crossed the one billion downloads mark, which is a testimonial to Indian audiences adopting this platform as their preferred destination for all things entertainment,” said MX Media chief executive officer Karan Bedi. “Our vision since the launch has been to cater to the true Bharat and in just over two years since the launch of our OTT offering, we’ve managed to achieve this iconic business milestone. We are looking forward to continuing this momentum on the back of compelling content and innovative product offerings in the imminent future.”
The OTT platform’s hit shows include “Ek Thi Begum 2,” “Aashram,” “High”, “Chakravyuh – An Inspector Virkar Crime Thriller,” “Hello Mini” season 2 and 3, and “Samantar 2,” with upcoming shows like “Matsya Kaand” and “Girgit” amongst others.
The video streaming platform was the first to upgrade its video encoding and compression technology to H.266 (versatile video coding) that slashes data usage for streaming videos by more than half.
MX Player’s diverse content library ranges from their exciting slate of MX originals, MX exclusives, MX vdesi – international content dubbed in local Indian languages, and branded content as MX specials. The platform has also expanded its OTT service internationally in March 2020 across 12 territories including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, Maldives, and Bhutan.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
