iWorld
Muvizz.com acquires 25 titles from PVR
MUMBAI: The Online video streaming platform muvizz.com increased its library by signing a deal with PVR and has acquired 25 movie titles for exclusive streaming.
The deal will now give subscribers access to movies such as: The Reluctant Fundamentalist (2012), Another Year (2010), Greenberg (2010), The Greatest (2009), A Single Man (2009), Nightwatching (2007), etc. The 25 titles include some major award winning films and are already available to all the registered users of muvizz.com.
Muvizz.com declared that these titles span across multiple languages and genres, including feature films, documentaries and short films. The website currently has around 300 titles and is planning to acquire more in the coming months.
“Our intent is to get closer to our audience,” said Muvizz.com founder Abhayanand Singh. “We also hope that this content acquisition will help muvizz.com grow and provide our users with some remarkable films. We want such interesting films to reach the audiences and cinephiles so that they can enjoy good cinema.”
Muvizz.com offers only a curated list of titles ranging from short films to documentaries to feature films in various languages to its users, so that they don’t have to go through thousands of titles to decide which one to watch. One major example is the critically acclaimed film “Path of Zarathustra” that muvizz.com recently started streaming.
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
