iWorld
Muvi announces virtual recruitment drive for talent hiring in streaming industry
Mumbai: Global cloud-based audio and video streaming platform Muvi has announced a virtual recruitment drive, scheduled for 25 June 2022, from 10 am – 2:30 pm. Through its recruitment drive, the company plans to reach out to over 500 professionals focusing on hiring one skill each day and recruiting at least 50 to 60 people by the end of the drive.
The virtual walk-in drive is focused on hiring across a variety of roles in technology, including automation engineers, software developers/PHP developers/JAVA developers/javascript developers/PHP fullstack developers and other roles. The company is looking for experienced professionals with relevant experience and a bachelor’s degree in computer science, computer engineering or a similar field. Candidates with industry-leading courses/certifications in PHP, JAVA, javascript, IOS & android app development will have an advantage.
The drive intends to showcase Muvi’s work culture and allow interested individuals to have a sneak preview of working with a global leader in its domain. Muvi director HR Prashasti Prititpada and her team will be leading this drive. Anticipating a good turnout, she envisions helping the company with onboarding some exceptional talent through the drive.
She said, “In the coming years, Muvi is poised to capture a sizable portion of the streaming solutions provider talent marketplace. Last year alone, we set ourselves on the path of talent expansion by onboarding an additional 150 professionals. This solidifies our position as a leader in the streaming and OTT platform development space.”
“With this drive, we aim to sieve through the untapped talent pool and hire passionate individuals who believe in our vision and will play an instrumental role in pushing Muvi onto the path of hyper-growth”.
Hired candidates will work full-time with the Muvi team, and will be based out of the company’s engineering division in Bhubaneswar depending on the job they have applied for, while hirings may opt for remote working facilities if permitted. Muvi employees enjoy tremendous opportunities to learn, grow and succeed both professionally and personally.
Interested candidates can register themselves by visiting the company’s recruitment page at www.muvi.com/walk-in-drive.html or check out the company’s official social media handles. They can also send an email to careers@muvi.com.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
