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Mutli Screen Media goes to the movies with film initiative

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MUMBAI: TV broadcaster Multi Screen Media India – which runs TV channels Sony Entertainment, Sab, Pix, and Six – is going to the movies. The company has set up a new initiative under MSM Motion Pictures which is slated to produce a clutch of films under the banner.

 

The first film to get off the blocks is Bajate Raho, which it is co-producing in partnership with Eros International. The announcement of its new venture was made today in presence of the star cast of Bajate Raho at Versova Cinemax.

MSM COO N.P. Singh

“Multi Screen Media has been entertaining the audiences through its shows on television for the past 17 years. For us the time was apt for playing our role on the silver screen as well,” announced MSM chief operating officer N.P. Singh.

MSM Motion Pictures has three more movies lined up for release by this year‘s end. “Three more projects are in production and pre-production phase. We have collaborated with different production houses for the same,” added Singh.

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Bajate Raho is a revenge comedy. “The other three movies, all mid budget, will be in the genre of comedy, romantic comedy and horror,” he said.

The movie which promises to do away with formula movies has been directed by Shashant Shah of Dasvidaniya andChalo Dilli fame. “He was one more reason for us to co-produce the movie. He was a part of Sony Max ten years back. When we heard the script, it impressed upon us so much, that we decided to co-produce it along with Eros International.”

MSM Motion Pictures, which is a division of MSM will be headed by CEO Manjit Singh and COO N.P Singh.

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“After our successful stint in television space we were keen to expand our horizons and tap the growing movie business in India. We are focused to provide entertaining and engaging content by offering combination of big as well as medium budget films,” said Manjit Singh.

The film is set to release on 26 July and has a star cast consisting of Ravi Kishan, Tusshar Kapoor, Vinay Pathak, Ranvir Shorey and Dolly Ahluwalia.

Bajate Raho, a revenge comedy is about making things right by taking the wrong way.

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The promos seem promising, but will it reach out to the audience? We will have to wait and watch. For now as the star cast says “Bajate Raho.”

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Hindi

Remembering Gyan Sahay, the lens behind film, television and advertising

From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.

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MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.

A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.

For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.

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His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.

On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.

In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.

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Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.

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