Hollywood
Musicians Union sues Paramount for outsourcing jobs
MUMBAI: The American Federation of Musicians of the United States and Canada (AFM) has filed a suit against Paramount Pictures, Inc for recording the score toSame Kind of Different As Me in Slovakia.
“Only weeks after we filed suit against Paramount for offshoring jobs in other films, they did it again. This total disrespect for musicians is shameful. It is nothing more than corporate greed,” said AFM International president Ray Hair.
The complaint, filed earlier this week in Los Angeles, claims Paramount breached its collective bargaining agreement with musicians that required Paramount films produced in the United States or Canada to be scored in the United States or Canada.
Same Kind of Different As Me, directed by Michael Carney and starring Renée Zellweger, Greg Kinnear and Jon Voight, is in post-production and scheduled for release next April. The film, based on the bestselling novel of the same name, was filmed in and around Jackson, Mississippi but was scored in Bratislava, Slovakia last month.
Hair explained that profitable film producers are increasingly offshoring scores simply to drive up profits at the expense of musicians. He pointed to Same Kind of Different As Me as a prime example of this alarming trend, which cheats musicians.
The AFM is seeking breach of contract damages, including wages and benefits that should have been paid to musicians in the US or Canada.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
