Music and Youth
MUSIC F- Fatafati partners with Axe for ‘Dance Party Jhinchak’
MUMBAI: MUSIC F- Fatafati, the recently launched music channel by Royal Raj Media and Launch Pad, is set to air a new show Dance Party Jhinchak. The channel has collaborated with Hindustan Unilever’s Axe for the show, which has been designed on a similar theme as the ‘Axe Boat Party’.
Expect to see youngsters groove to the remixed Bangla music on the show. Be it by the poolside, a beach affair or retro, the property will have thematic parties shot over eight episodes which will be aired for a period of three months between 10-10.30 pm every day.
For the channel which currently holds the highest time spent viewing ratings in music channel genre in Bengal, this new property aims to set a benchmark in the Bangla music industry. This partnership will enable Hindustan Unilever to engage with a larger segment of its target audience as well as prospective consumers.
On ground activities will start from Kolkata and eventually move onto other cities as well.
Speaking about the concept of the new property, Launch Pad director Vikas Varma said, “We believe in giving a world class experience to our audiences. This new property will set a new trend in the music industry that breaks monotony and sets the rating points soaring high. The viewers will get to explore the richness of Bangla music in a very interesting way. It is going to be a good blend of music and fun.”
Taking about channel’s association with HUL’s Axe brand, Launch Pad director Probal Gaanguly said, “We are delighted to have Axe on board, as this will be a perfect platform for brand’s core target audiences. In short time, channel has gained immense popularity and we are determined to try out new things to increase engagement with our viewers and advertisers. Dance Party Jhinchak is a one of a kind property that will make Music F – Fatafati a leading music channel in the region and also open opportunities for new genres.”
The channel has launched a 360 degree marketing campaign for the new property, which includes outdoor hoardings, press ads and cantor activities across multiple locations. Music F – Fatafati is available across all cable and on digital platforms.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
