e-commerce
Musafir.com pays tribute to Sachin in style
MUMBAI: The whole of India is soaked in Sachin fever today. So of all the offers available, Mumbaikars today can also get a free drive to Wankhede Stadium. The online travel portal Musafir.com in association with TABcabs has been offering free cab rides for those heading towards Wankhede Stadium, since 7:00 am today.
Musafir.com has engaged 200 TABcabs to provide free rides to the stadium from 14 November to 18 November. In order to avail this first come first serve service, fans need to display their match tickets at designated pick up points spread across various locations in the city. The cabs would also drop the fans back to the designated points from where they are picked up.
The service is in line with the recently launched brand campaign where Musafir.com brand ambassador Sachin Tendulkar is seen playing a Rajasthani photographer, Shekhu Shekhawat who invites travellers to witness a new way to go ‘Ghoomne’.
Apart from the interiors and the exteriors of all the 200 cabs being branded with the Shekhu look, the chauffeurs will also be seen sporting the signature Rajasthani turban and moustache to add to the signature appearance of Sachin’s character through this initiative.
En-route to Wankhade Stadium, fans will enjoy the ride with peppy jingle of Musafir.com and radio voiceovers being played. A total of 800 seats are available in the AC chauffeur driven cabs for Sachin’s fans travelling to witness the iconic match at Wankhade stadium.
Musafir.com managing director Sachin Gadoya said, “Sachin Tendulkar has entertained sports enthusiasts across the globe for the last 24 years and this initiative is a small effort from our end to salute the legendary cricketer for his exceptional contribution to the sport. With the aim to promote ease in travel, we have associated with TABcabs to provide a comfortable travelling experience to the fans of the iconic cricketer on this momentous occasion of his 200th test match.”
“We at Musafir.com are proud to be associated with Sachin and aim to establish our brand with a through-the-line media campaign built around trust and exceptional performance that Sachin Tendulkar stands for. Together we plan to #shekhufy the world and embark on a journey of encouraging people to ‘stop dreaming and start travelling’ with Musafir.com,” added Gadoya.
The 200 TABcabs will carry fans to and fro from designated junctions across the city to the Wankhede stadium from 7:00 am onwards with the drop time as 5:00 pm onwards. The junctions on the routes of the cabs are as follows:
This activity will also help to decongest roads and reduce traffic concerns that the city faces whenever an iconic match is played. Pooling will also help in reducing the pollution and parking issues that fans normally face.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
