News Broadcasting
Murdoch dips into fibre-optic network: Alliances on the card
Murdoch mania still is hot in town as speculation about what he really intends to do in the Indian market rising to a fever pitch. He had a rash of meetings on 14 March with top brass industrialists and other prominent political personalities.
Maharashtra Chief Minister Vilasrao Deshmukh and he discussed the possibilities of investment in the Infotech and telecom area. Ministerial sources disclosed his intentions to set up a state-of-the-art fibre optic telecom carrier network in Mumbai. A possible partner for this project is InCable which has been laying a fibre optic network in the city. Star TV does not have any investments in cable TV distribution, having sold out its holdings in Siticable to Zee TV. The fibre optic project will l cater to Murdoch’s Infotech dreams in India and facilitate e-commerce and e-education and create tremendous job opportunities, ministerial sources said.
Murdoch also met up with MTNL and VSNL executives at the Ministerial meeting. MTNL, the state telecom provider MTNL which has a strong optic-fibre backbone and Hughes Ispat which also is rolling out its network over the city.
The Chief Minister, wanting investments in the state, also assured Murdoch that News Corp’s proposal to set up an entertainment programming studio will be cleared within a month’s time. News Corp plans to invest around $100 million in this area alone. The commercial capital of India seems to have impressed Murdoch as he identified the tremendous potential in this city.
It is now the time of Delhi for big announcements where Murdoch will hold high-profile meetings.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
