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Mumbai Indians strike fragrance deal Lattafa joins squad
MUMBAI: Mumbai Indians, has announced a novel partnership with Lattafa Perfumes, securing the middle eastern perfumery as their official fragrance partner for the upcoming season. This collaboration marks a unique fusion of cricket and luxury fragrance, aiming to enhance fan engagement and sensory experiences.
The alliance pairs Mumbai Indians’ esteemed legacy with Lattafa’s expertise in premium fragrances, creating an immersive experience for supporters.
“Fragrance is more than just a scent it’s an identity, a symbol of confidence, and a statement of prestige. Much like Mumbai Indians’ legacy, Lattafa embodies excellence, strength, and ambition. This partnership celebrates the winning spirit both in cricket and in life.” Lattafa Perfumes founder Sheikh Shahid Ahmed.
A Mumbai Indians Spokesperson stated, “We are delighted to welcome Lattafa Perfumes to the Mumbai Indians family. This partnership brings together two distinctive brands that excel in their fields cricket and fragrances making for a perfect synergy. We look forward to an exciting journey together.”
Lattafa Perfumes head of marketing Nayana Tharoor explained, “At Lattafa, we see fragrances as powerful expressions of identity and emotion, much like the passion that fuels every cricket match. Partnering with Mumbai Indians allows us to bring this philosophy into the world of sports, offering fans a deeper connection to the team through signature scents. By partnering with Mumbai Indians, we aim to enhance the fan experience through our signature fragrances while capturing the spirit of champions both on and off the field.”
Under the campaign tagline ‘Ignite the Game – The Scent of Champions,’ the partnership will implement several key initiatives, Television commercial campaign a series of advertisements featuring Mumbai Indians’ top players, showcasing moments of preparation, intensity, and victory, all enhanced by Lattafa’s Khamrah fragrance. Kit sponsorship Lattafa branding will be prominently displayed on Mumbai Indians’ helmets and caps. Digital strategy a comprehensive digital campaign involving Indian and global influencers, bridging sports, lifestyle, and luxury. Game-day activities, exclusive scents and fan interaction.
The collaboration extends to include an exclusive Mumbai Indians x Lattafa Fragrance collection, featuring a limited-edition range with team-inspired packaging. Furthermore, fans can anticipate immersive fragrance experiences at Mumbai Indians’ home matches through stadium activations and fan zones. Digital engagement will be fostered through social media campaigns, contests, and giveaways, offering prizes such as signed merchandise and match tickets, all accessible via Lattafa Perfumes’ Instagram page.
Lattafa India aims to become an integral part of the Mumbai Indians’ season, providing players and fans with the scent of champions.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
