Hindi
Mumbai Film Mart gets bigger, better
Book your dates from 18-20 October. It is time for Mumbaikars to get ready for the third edition of the Mumbai Film Mart (MFM) to be held at Taj President. The festival that facilitates Indian films to reach international audiences promises to be bigger and better than its previous avatars.
The festival is expected to grow from its 1,200 meetings last year and 400 in its first edition. These meetings, between Indian producers and buyers and distributors from several international markets have been fruitful for both parties, with Japan, Taiwan, Brazil, Hong Kong, Poland, Germany, France, Sweden and even South Korea bagging valuable deals.
Owing to its valuable contribution in facilitating the sale of Indian films among these countries, MFM has also garnered the support of top Indian production houses such as Yash Raj Films, Disney UTV, Eros International, Reliance Entertainment, AKFPL and Balaji Motion Pictures.
That said MFM is also an active platform for independent filmmakers to showcase their work alongside big banner Bollywood films.
Apart from the repeat participation from its earlier breakthrough markets, MFM has confirmed attendance of new buyers and broadcasters such as Astro (Malaysia), MBC (UAE), Shoreline Entertainment (USA), Happiness Distribution and Aanna Films (France), international film services providers such as 3D Alliance (France) and KFTV (UK) and key International exhibitors such as the VOX chain of cinemas operating across the Middle East.
MFM 2013 will continue to expand the scope of the business of cinema with a focus on new technologies such as 3D, new distribution models for independent films, Books2Screen to encourage film adaptations, India Project Room for pre-selection of work-in-progress films and Filmy Room an exclusive DVD viewing library.
This year, MFM will grow its scope manifold by hosting pre-scheduled meetings, on-the-spot networking through speed dating, informal meetings during happy hours, themed round table meetings and greater visibility for select participants through SPOTS.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
