Hindi
Mumbai Duty Free and Ajay Devgn’s “Bholaa” team up
Mumbai: Mumbai Duty-Free and Ajay Devgn’s highly-anticipated movie “Bholaa” joined forces to take customers on a world of excitement and adventure. This collaboration provided an excellent opportunity for both brands to bring the world of travel, lifestyle, and entertainment to the airport shopping experience.
As part of this exclusive partnership, travellers and shopaholics had the opportunity to meet and interact with the Bollywood superstar Ajay Devgn himself. He visited the Mumbai Duty-Free store on the 23 of March, took selfies and brought a touch of entertainment to the airport. Travellers shopping at Mumbai Duty Free will have the chance to win exclusive “Bholaa” merchandise and movie tickets.
Vice president of Marketing and Strategic Partnerships Amit Butani shared, “At Mumbai Duty-Free, we’re always looking for ways to enhance the shopping experience for our customers. The upcoming film “Bholaa” is the perfect fit for our brand, as it brings together travel, lifestyle, and entertainment in a way that our customers can relate to. This marketing initiative is a testament to our commitment to providing credible, exciting opportunities for our customers. We’re thrilled to bring this film to life through our stores and look forward to seeing the impact it has on our cu
Mumbai: Mumbai Duty-Free and Ajay Devgn’s highly-anticipated movie “Bholaa” joined forces to take customers on a world of excitement and adventure. This collaboration provided an excellent opportunity for both brands to bring the world of travel, lifestyle, and entertainment to the airport shopping experience.
As part of this exclusive partnership, travellers and shopaholics had the opportunity to meet and interact with the Bollywood superstar Ajay Devgn himself. He visited the Mumbai Duty-Free store on the 23 of March, took selfies and brought a touch of entertainment to the airport. Travellers shopping at Mumbai Duty Free will have the chance to win exclusive “Bholaa” merchandise and movie tickets.
Vice president of Marketing and Strategic Partnerships Amit Butani shared, “At Mumbai Duty-Free, we’re always looking for ways to enhance the shopping experience for our customers. The upcoming film “Bholaa” is the perfect fit for our brand, as it brings together travel, lifestyle, and entertainment in a way that our customers can relate to. This marketing initiative is a testament to our commitment to providing credible, exciting opportunities for our customers. We’re thrilled to bring this film to life through our stores and look forward to seeing the impact it has on our customers”.
stomers”.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
