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Mumbai Comic Con 2025 becomes hotspot for next-gen brand engagement
MUMBAI: The Maruti Suzuki Arena Mumbai Comic Con powered by Crunchyroll is all set to wrap up Comic Con India’s 2025 calendar with a spectacular finale doubling down as not just a fan haven, but a magnet for brand activations aimed at India’s fast-evolving youth economy.
Far beyond cosplay and comic book revelry, Mumbai Comic Con has become a high-energy arena where brands meet fans through immersive experiences, tech-forward showcases, and culturally-tuned content drops. From global entertainment giants like Warner Bros., Disney, Crunchyroll, and Bandai Namco, to tech brands like Lenovo and Logitech, the event is brimming with innovation.
Automotive brands like Maruti Suzuki Arena and Yamaha Racing have built interactive, speed-inspired installations, while publishers like Penguin Random House India and Disney Licensing are leveraging the space to showcase collectables and fandom favourites.
A standout activation this year is by Royal Challenge Packaged Drinking Water, the official hydration partner. Their Cricket Gaming Zone at the Nodwin Gaming Arena offers fans a hybrid experience of mobile, console, and VR cricket perfectly aligned with India’s cricket fever.
Comic Con Mumbai 2025 also premieres the Indie Game Utsav, spotlighting India’s homegrown game development talent, alongside It’s A Girl Thing a zone dedicated to diversity, self-expression, and community empowerment.
As the final chapter of this year’s Comic Con India journey, Mumbai is proving to be more than a fan event it’s where pop culture meets purpose, and brands truly plug in to the pulse of young India.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
