GECs
Mukta-Adlabs Digital Exhibition to alter digital projectors
MUMBAI: Mukta-Adlabs Digital Exhibition, the joint venture between Adlabs Films and Subhash Ghai’s Mukta Arts, has earmarked Rs. 40 million to replace its existing digital projectors with new Panasonic projectors. Mukta-Adlabs is involved in setting up digital cinemas and distributing digital film prints across the country.
This is in addition to the Rs. 100 million the company has already invested in the digitisation project.
Adlabs Films CEO Dr. Sunil Patil says technical failure of the existing system has forced the company to replace it with new Panasoinic 3-chip projector system in all its 74 digital cinemas across India. He has termed the technical fault as ‘lamp burn’.
“The projector which we had been using did not live up to the expectations. It could not deliver the quality that we expected from it. Another reason behind the replacement is the huge running cost for these projectors. We have decided to replace the present projector system with a much stable, slightly expensive Panasonic 3-chip projector. And we hope that these projectors will give us the print like quality. So right now we are at a stage of consolidation, we are replacing our existing equipments with a much better one,” offers Patil.
According to Patil, Mukta-Adlabs had a total of 90 digital installations. “We had to discontinue some because of the projector problems,” he offered.
Patil said the first phase of the alteration process would start with 38 theatres in Maharashtra. Mukta-Adlabs has its digital screen presence in states Maharashtra, Delhi, Uttar Pradesh, Gujarat, Madhya Pradesh and West Bengal.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
