iWorld
Mukesh Ambani offers JioPhone from 15 Aug
MUMBAI: At the 40th AGM on Friday, Reliance Industries CMD Mukesh Ambani introduced ‘India Ka Smartphone’ – the JioPhone. It is said to be a 4G-enabled cost-efficient feature phone, which works on voice commands. Announcing the launch, Ambani’s daughter Esha said, “It is made in India by the young Indian.”
She said that Jio would provide that at an effective price of Rs 153 per month, that is, three per cent of the existing price. If these users were to consume a similar quantity of data on other operator’s network, they would spend Rs 4,000 – 5,000 per month.
The launch is likely to further change the landscape of how people consume video content in India. The OTT space is likely to get a major push and RIL has already announced buying a stake in Balaji Telefilms.
Mukesh Ambani also announced the following:
JioPhone will be available for free.
Dhan Dhana Dhan plan is available at Rs 153 per month
Rs 309 per month Jio phone TV cable: It comes preloaded with the Namo app and can play ‘Mann Ki Baat’ radio programme too.
Smart TV as well as CRT can be connected with the Jio phone TV cable
Jio will reinvent the conventional feature phone with a revolutionary device
RIL aims to sell five million JioPhones a week
It will be available for user testing in beta from 15 August and for pre-booking from 24 August
RIL plans to collect a fully refundable, one-time, security deposit of Rs 1,500 with every phone
Also Read:
Jio to raise Rs 200 bn for next phase of expansion
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
