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Mudra Videotec gets ready for new shows on DD
After a long hiatus, Mudra Videotec, the television software production and marketing arm of advertising major Mudra Communications is all set to renew the golden relationship it shared with Doordarshan in its halcyon days.
After soap Shayad Tum, it has now announced the launch of a new daily soap to be launched from 3 June on DD National.
Mera Humsafar, concieved and written by experienced film and TV professional Vinod Pande, is a moving tale of a single mother and her mentally challenged daughter. “The serial potrays the adversities faced by the family in life and how they cope with these with dignity and determination to finally emerge victorious”, says Pande, who has earlier written and directed several hit DD shows including Air Hostess, Reporter, Ek Kahaani and Detective Pradhaan.
An inspiring saga, it hopes to educate people about dealing with a common and socially stigmatized problem of having a special child. Mudra Videotech creative consultant Abhigyan Jha says viewers, bored of “saas bahu” dramas, need a change. “If you study the top 10 shows on DD, you can see that they belong to different genres.”
An upbeat Mudra Videotec CEO Kaushik Roy too seems pretty confident of the success of Mera Humsafar. “Within a short span, we have made a meaningful comeback with relevant and popular programmes on air. We are proud of our association with Vinod Pande and Mera Humsafar has all the potential of being a new trendsetter on TV,” he says.
Mudra has in the past produced some of the most succesful shows on Indian television such as Buniyaad, Udaan, Rajani and Chunauti among others. It has developed 11 projects in the last six months, prominent among them the sucessfull, Shayad Tum starring Shekar Suman and Mandira Bedi.
Roy says Mudra has taken on the challenge of a different theme consciously and is willing to face the risk. Roy’s stand seems to be in place since Godrej, Johnson & Johnson, Dabur, Colgate, Nirma and Kunwar Ajay sarees have already come on board. Mera Humsafar stars Abhimanyu Singh potraying Jeeten and Barkha Madaan as Poonam, the female protaganist.
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WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
