GECs
MTV US acquires film rights to Marc Ecko’s video game
MUMBAI: MTV Films in the US has acquired the feature film rights to Marc Ecko’s video game Getting Up: Contents Under Pressure.
The video game is scheduled for a February 2006 release for the PlayStation2 computer entertainment system, for the Xbox video game and entertainment system from Microsoft and for Windows.
MTV says that the adaptation as a feature project promises to be an homage to graffiti’s rich culture. Told through an alternate reality in a futuristic universe, the game represents the culmination of seven years of story and character development by fashion pioneer Marc Ecko, the visionary behind several youth lifestyle brands. Mr. Ecko will serve as producer on the project with MTV Films’ Gregg Goldin, who brought the project to the company.
MTV Films executive VP David Gale says, “We are eager to continually tap into the unique culture that exists in the video gaming world because these types of projects have a unique
connection to the MTV audience. Marc Ecko’s Getting Up: Contents Under Pressure is an incredibly cool and different title — and one that we believe will redefine the industry. We are extremely excited to join forces early on and tap into the creativity of Marc Ecko and Atari on this unique project.”
Ecko says, “When I first began working on Getting Up seven years ago, I wanted to create a storyline that provided a rare look inside of one of the most influential, yet often overlooked, artistic movements in recent history. Today, graffiti is a global cultural phenomenon and few understand its impact better than MTV, pioneers in its use as a motion graphics tool nearly two decades ago. I am delighted to have the ability to bring the depth of our story to life on film and look forward to working with the great team MTV has assembled”.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
