News Broadcasting
MTV US acquires college destination site Ratemyprofessors.com
MUMBAI: US broadcaster MTV’s college network mtvU has acquired RateMyProfessors.com, a rapidly growing online destination with more than 6.6 million user-generated ratings of over 900,000 college professors.
The Internet’s largest listing of collegiate professor ratings, the site reaches approximately 10 million total college students in the US each year, who use the free service to plan their class schedule, and rate professors on attributes such as helpfulness and clarity.
With the combination of RateMyProfessors.com, mtvU.com, and the recently acquired College Publisher network of over 500 online college newspapers, mtvU now claims the second most trafficked set of general interest college-focused websites – further solidifying its position as the largest multi-platform college network.
RateMyProfessors.com the broadcaster says is a strong addition to its family of online brands, as the company continues to super-serve audiences with relevant and innovative content via engaging new platforms. Following MTVN’s recent purchases of Y2M, Atom Entertainment, GameTrailers, Harmonix, IFilm, Neopets and Xfire, this acquisition demonstrates the company’s continued commitment to being a premier multi-platform media company across every screen consumers use.
MTV chairman and CEO Judy McGrath says, “This deal marks another step forward in our overall digital strategy and brings a large, active and engaged community of college students to our growing online portfolio. With sound acquisitions and organic growth, we’re constantly offering our audiences new ways to interact and express themselves, strengthening and deepening our connection with them in the process.”
MTV president Christina Norman says, “This acquisition reflects MTV’s strategy of being everywhere our audience is and harnessing its creative firepower – in this case the millions of ratings generated by students on RateMyProfessors.com. This site is a perfect addition to mtvU’s multi-platform offering, further establishing the network as the definitive way to connect with college students on-air, online and on campus.”
mtvU GM Stephen Friedman says, “Choosing the best courses and professors is a rite of passage for every college student, and connecting with peers on RateMyProfessors.com has become a key way millions of students now navigate this process. We look forward to partnering with the site’s great staff and users, and expanding into new areas that will help students get much more from their college experience.”
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
