Music and Youth
MTV, Unacademy set to bring music show ‘Unacademy Unwind’
Mumbai: Ed-tech platform Unacademy has partnered with MTV to launch a music show ‘Unacademy Unwind’. Starting from 13 August, the show will feature performances by prolific musicians from India every Friday at 7 p.m.
The programme will bring artistes across ten genres of music and will span ten episodes. The line-up comprises of musicians including Lucky Ali, Sonu Nigam, Kailash Kher, Badshah, Darshan Raval, Arjun Kanungo, Benny Dayal, Papon, Armaan Malik- Amaal Mallik, Harshdeep Kaur, Monali Thakur, Rochak Kohli, Asees Kaur, Sneha Khanwalkar, Aastha Gill, Reet Talwar, Lijo and King. The musicians that appear on the show will conduct recreations and original compositions, designed to cater to the tastes of a young audience.
“As a brand that touches millions of youths, it has always been our endeavour to explore newer avenues of connecting with them,” said Unacademy’s associate vice president – marketing, Sonal Mishra. “The pandemic has been difficult for everyone and our learners have had to face the brunt of academic disruptions and uncertainties. Learners love music and use it as a mechanism to unwind. With ‘Unacademy Unwind’, we want to leverage the rejuvenating powers of music to infuse some soothing and magical moments into their lives.”
“In these trying times, there is no better balm for the soul than music. Every single performance in this property is an MTV masterpiece by itself. We hope that each song will become a lifelong companion to young South Asians across the world as they navigate through life’s twists and turns,” added Viacom18’s head – youth, music and English entertainment, Anshul Ailawadi.
“At MTV, we have always focused on creating properties that connect with the youth of India and provide a great opportunity for brands to engage with our large and diverse audience base,” said Viacom18’s head – sales, Mahesh Shetty. “We are extremely happy to partner with Unacademy to create this unique music property that will see India’s best musicians descend on one platform to create musical magic and what better for the youth of the country to unwind in these stressful times than soulful music.”
Viewers can also watch all episodes and songs on the Unacademy Unwind YouTube channel.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
