MTV
MTV to solve problems with ‘Big Dum Big Hate’ contest
MUMBAI: MTV has launched the Big Dum Big Hate contest. To enter the contest, participants have to write about the issue that peeves them the most. The contestant whose problem sounds most urgent will win Rs 50,000.
It might sound like wishy-washy stuff but the channel is not interested in the petty personal problems like ‘bad’ teachers, neighbours, friends, dogs, etc. According to the snippet that they have put up on their site, they are looking out for situations that need correction, not people.
In association with its dare devil hunt Bum Mein Dum, the music channel is looking at coming up with solutions for socially relevant issues. The contestants are required to write about the problem that makes them see red. It could be about lack of hygiene in the locality, or about the life in college/school, basically something about their neighbourhood /college/city that they want to change. But that’s not all. What they have to also do is narrate how would they solve the problem, if they are given Rs 50,000 to fix it. As for the lucky chosen one, the channel will not only give him or her the money but will also help solve the problem.
MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic – makers of state-of-the-art technology products – together launched an uber cool range of gadgets for the youth – MTV Fashiontronix by Soundlogic.
Speaking about this new range, Viacom 18 business head – consumer products Saugato Bhowmik said in a release: “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favourite Music on the Go… It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”
The range is available exclusively on www.cromaretail.com and across 40 plus Croma stores for the first 60 days. Apart from this, it is available at 300 plus traditional retail outlets across the country.
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Soundlogic director Sagar Gwallani added: “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It’s not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”
MTV Fashiontronix by Soundlogic brings together the channel’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in trendy colours that exude the youth channels’ attributes making it just as stylish as the youth today! The range comprises earphones; headphones and Bluetooth enabled speakers priced between Rs 899 and Rs 3,999.
Infiniti Retail CEO and MD Ajit Joshi said: “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”
