Music and Youth
MTV, Saregama, Pepsi to add sparkle to Big B’s bash
MUMBAI: Special ads, a book release, a remixed music album. Its all happening to mark superstar Amitabh Bachchan’s turning 60 tomorrow.
Soft drinks major Pepsi, for who the Big B is a brand ambassador, unveils a specially edited montage of the superstar’s recent ad films for Pepsi with a specially commissioned audio track. The ads will appear on national broadcaster Doordarshan during the live telecast of the ongoing first cricket Test match between India and West Indies tomorrow and the day after (11 and 12 October). Additionally, all other Pepsi TV ads during the match on these two days would also carry the greeting – “Happy Birthday Big B” – superimposed on them.
MTV India and Saregama will celebrate Bachchan’s birthday by presenting Main Amitabh Bachchan Bol Raha Hoon, a compilation of the legend’s best-remix songs interspersed with hit dialogues from his movies in his own voice.
The collection offers original voices of Kishore Kumar, Mohamad Rafi, Manna De and others. Each track has been mixed to create distinct and individual tunes, states an official release.
The album’s leading track is the foot -tapping Jumma Chumma followed by all time hit dance tracks Apni To Jaise Taise, De De Pyar De and Dekha Na Haye Re. It also includes the evergreen soulful ballad Kabhi Kabhie Mere Dil Mein and the zesty Meet Na Mila Re Man Ka and Yaari Hai Imaan Mera, adds the release.
Pepsi, meanwhile, has initiated a campaign in Kolkata to enable thousands of Amitabh fans to sign their names and write birthday greetings to the “Star of the Millennium” on a 100 foot long and 20 foot high vinyl banner – probably the worlds largest birthday greeting.
Pepsi will be taking the banner to specially constructed Pepsi stalls across Kolkata. People writing their greetings can also get a lucky draw coupon. The birthday greeting will be later front lit and put up on the Eastern Metropolis Bypass, the best spot in Kolkata in terms of visibility.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
