Music and Youth
MTV, Saregama, Pepsi to add sparkle to Big B’s bash
MUMBAI: Special ads, a book release, a remixed music album. Its all happening to mark superstar Amitabh Bachchan’s turning 60 tomorrow.
Soft drinks major Pepsi, for who the Big B is a brand ambassador, unveils a specially edited montage of the superstar’s recent ad films for Pepsi with a specially commissioned audio track. The ads will appear on national broadcaster Doordarshan during the live telecast of the ongoing first cricket Test match between India and West Indies tomorrow and the day after (11 and 12 October). Additionally, all other Pepsi TV ads during the match on these two days would also carry the greeting – “Happy Birthday Big B” – superimposed on them.
MTV India and Saregama will celebrate Bachchan’s birthday by presenting Main Amitabh Bachchan Bol Raha Hoon, a compilation of the legend’s best-remix songs interspersed with hit dialogues from his movies in his own voice.
The collection offers original voices of Kishore Kumar, Mohamad Rafi, Manna De and others. Each track has been mixed to create distinct and individual tunes, states an official release.
The album’s leading track is the foot -tapping Jumma Chumma followed by all time hit dance tracks Apni To Jaise Taise, De De Pyar De and Dekha Na Haye Re. It also includes the evergreen soulful ballad Kabhi Kabhie Mere Dil Mein and the zesty Meet Na Mila Re Man Ka and Yaari Hai Imaan Mera, adds the release.
Pepsi, meanwhile, has initiated a campaign in Kolkata to enable thousands of Amitabh fans to sign their names and write birthday greetings to the “Star of the Millennium” on a 100 foot long and 20 foot high vinyl banner – probably the worlds largest birthday greeting.
Pepsi will be taking the banner to specially constructed Pepsi stalls across Kolkata. People writing their greetings can also get a lucky draw coupon. The birthday greeting will be later front lit and put up on the Eastern Metropolis Bypass, the best spot in Kolkata in terms of visibility.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
