iWorld
MTV Original Primetime with the Murthys launches on JioCinema Premium
Mumbai: ‘Primetime with the Murthys – ~Not~ Your Average Family’, a groundbreaking exploration of contemporary themes resonating with today’s youth, is all set to delve into the complexities of the Gen Z life. An MTV Original Series production, the slice-of-life show tackles critical dialogues that make it an essential, first-of-its-kind co-viewing experience for Gen Z and their families. The show presents a relatable narrative that navigates the complexities of modern urban family life. It offers viewers a chance to pause their material chase and reflect on the wear and fear of their urban life. The show premieres on 3 July on JioCinema Premium, in English, Hindi and Tamil.
Speaking on the launch, Viacom18 business head, Youth, Music, and english entertainment cluster Anshul Ailawadi said, “We are thrilled to announce our maiden exclusive offering for Jio Cinema Premium subscribers – ‘Primetime with the Murthys’. We are hopeful that this endearing MTV Original Series production will make it easy for Gen Zs and their families to have difficult conversations as they enjoy it together on India’s leading OTT destination.”
‘Primetime with the Murthys’ introduces the Murthy family – Sushma Murthy played by Sukhita Aiyar (Mom), Manohar Murthy played by Preetam Koilpillai (Dad), Nisha Murthy played by Sanjana Doss (Daughter) and Shiv Murthy played by Amrith Jayan (Son). The show offers a fresh perspective on the trials faced by today’s youth, against the backdrop of their families and the evolving digital world. Through the 06 episodes, the show will traverse various themes such as online bullying, social media addiction, peer pressure, influencer culture, loneliness, drugs, suicide, the exploration of bicurious identities, and more.
Catch the premiere of Primetime with the Murthys, an MTV Original Series production, on JioCinema Premium from 3rd July 2024.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
